Press Releases

RS Components to strengthen its China's e-Commerce business

Initiatives to boost e-Commerce sales through Alipay payment services and first China-specific partnership with FindChips.com

Philippines, 23 November 2010 :

RS Components (RS), the leading distributor of electronic, electro-mechanical and industrial products, today announced a series of customer-centric initiatives set to enhance RS’ e-Commerce services for its China customers. 

These initiatives include the introduction of Alipay, China’s leading online payment solution on the RS China website, providing RS’ online customers a fully-integrated e-commerce experience, with the promise of security and ease-of-use. Customers can now make their purchases and payment through Alipay within the website’s seamless checkout process. Within the first month of its implementation, RS saw almost half of all online orders paid using Alipay.

Speaking for RS, Marcelo Wesseler, Head of eCommerce, Asia Pacific, said, “Alipay will not only bring convenience and excellent user experience to RS’ online customers, but it also provides the added assurance of a safe and secure online payment environment with Alipay’s advanced escrow-based system. We foresee an increase in not just Alipay usage, but also an increase in overall online sales through the RS China website.”

Apart from providing better online service experiences to its customers, RS has also embarked on online marketing efforts specific to the China market, including a partnership agreement with FindChips.com, one of the leading Electronic Components search engines in US and China (www.findchips.com). With the partnership, RS China has become the first China specific site on FindChips.com and expects significant web traffic to be driven from the search engine to RS’ website.

Commenting on the partnership with RS, John Schirmer, Vice-President of Worldwide Sales for SupplyFrame Media (parent company of FindChips.com) said, “We see immense potential in China’s e-Commerce market and are happy to partner with RS Components and help them extend their reach to engineering customers through FindChips.com. We hope that through this alliance, we can help drive brand awareness and traffic to RS China’s website and foster a long-term relationship with the company.”

RS’ partnership with FindChips.com provides customers with greater convenience and ease of search and purchase. The new partnership enables electronics customers in China to compare RS’ product offerings against multiple suppliers and then instantly access RS’ China inventory for stock availability.